According to the Juniper research group there will be some 500 million users of mobile ticket services for purchasing items such as train or bus fares.
And that is just for starts:
With NFC (near field technology) becoming increasingly more sophisticated, the move to purchase goods and services other than tickets (M-tickets) will drive growth of Contactless payment systems for many of the Global retailers.
From Japan to Europe to the rest of the World the growth in NFC will allow users of Smart Phones to purchase goods and services with incredible ease probably signalling a reduction in employees currently needed to service the level of purchases that exist right now.
2013 Key Date For Global NFC Adoption
2013 is expected to be the year that significant growth in NFC usage is experienced Globally.
Already metropolitan transport markets in Scandinavia and Eastern Europe (Stockholm and Prague in particular) have taken to NFC.
It’s all about convenience and choice:
Howard Wilcox; author of the Mobile Ticketing For Transport Markets report, has stated that it will be convenience and choice that drive NFC adoption, and is quoted saying:
“Whether by expansion of SMS and bar code delivery or by NFC, at Juniper we see convenience and choice for users as key advantages of mobile ticketing. It will be 2013 before large numbers of NFC enabled devices are in peoples’ pockets and our new report forecasts the impact on transaction volumes.”
Train and Air
A really great opportunity lies in the more national and global areas of train and air travel, having a bar coded ticket that can be scanned would add extra convenience across these travel choices.
So what is the size of the potential market and what are the issues that need ironing out for success:
Two of the key findings from the report include:
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- China and Western Europe will push the drive to adopting mobile ticketing for Transport.
- User experience will be paramount, if problems occur and persist in the months of use, people will be put off adopting or continuing using the new mobile ticketing options.
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Do you feel that mobile ticketing for transport will benefit you, or is it an added convenience that has no real benefits, perhaps fixing a problem that does not exist?
Editorial Staff