Wolves FC launch branded mobile network:
Wolverhampton Wanders have just announced that they will be the first premier league club to offer supporters a chance to be part of their own branded mobile network.
I assume this will not be an option taken up by the likes of Chelsea fans or the other boys in Blue. So what will this offer fans of the Wolverhampton club and why have they decided to push the boat out into this type of mobile technology for their fans?
Well for Wolverhampton wanderers they get the chance to offer there fans a service that they can then use to push offers, promotions and generally stay in touch with the fan-base who take up the white label mobile SIM card, for instance a game on the 17th of December V’s Stoke will be on offer to owners of a £10 SIM card for £10 per ticket, based on pre orders and while stocks last.
The virtual network will be powered by Orange’s infrastructure.
Paul Lakin, Head of Commercial Affairs at Wolves said:
“We are delighted to offer our fans a Wolves mobile pay as you go SIM card that first and foremost provides outstanding value and network coverage. In today’s climate it is essential we provide our fans with the very best products in the marketplace and I’m sure our fans will enjoy the volume of calls that can be made by purchasing Wolves mobile SIM cards.”
The offer obviously comes underpinned by the mature Orange network so most of the UK is covered even in deepest darkest “Black Country”, and the call charges will be 5p per call and text for users within the wolves mobile network, but data will be costly at 11p per MB, calls outside the nwtork will be 20 pence per minute and 25p in some cases and 10p – 12p to text.
What do you think of the move? A bit of a con for parents to subsidise their young ones mobile habits?
Or filling a gap?
It would seem that they are targeting people with less disposable income (non season ticket holders) and non phone contract holders.
Anthony Munns